Friday, December 23, 2022

How To Support the B2B Buyer Revolution With the Right Digital Content

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means. Continue reading →

* This article was originally published here

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Public Relations and Content Marketing: 5 Key Differences - U.S. Chamber of Commerce

Public Relations and Content Marketing: 5 Key Differences    U.S. Chamber of Commerce * This article was originally published here Discove...