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Tuesday, January 31, 2023
How To Help the Perfectionist on Your Content Team, Even If It’s You
Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading
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Monday, January 30, 2023
Forget the Resume – Use Content Marketing To Land a Job
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading →
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Sunday, January 29, 2023
Build Lasting Customer Connections With Sustainability Content [Sponsored]
Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals. Continue reading →
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Saturday, January 28, 2023
Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]
For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right. Continue reading →
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Thursday, January 26, 2023
Wednesday, January 25, 2023
How an Honest Talk With ChatGPT Surprised Even a Veteran Editor
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.) Continue reading →
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Tuesday, January 24, 2023
How a Mentorship Program Can Help Both Mentors and Mentees
Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life. Continue reading →
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Monday, January 23, 2023
Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]
A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023? Continue reading →
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Sunday, January 22, 2023
Saturday, January 21, 2023
Friday, January 20, 2023
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals. Continue reading →
* This article was originally published here
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Thursday, January 19, 2023
How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal
When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic. Continue reading →
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Wednesday, January 18, 2023
Tuesday, January 17, 2023
How to Explain Content Marketing to Anyone [Fresh Examples]
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading →
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Monday, January 16, 2023
5 Steps To Mind Map Your Content and Increase Its Reach
Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →
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Sunday, January 15, 2023
What’s Your Word for 2023? [Rose-Colored Glasses]
Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. Continue reading →
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Saturday, January 14, 2023
Friday, January 13, 2023
Thursday, January 12, 2023
Wednesday, January 11, 2023
5 Strategic Frameworks To Take the Guesswork Out of Content Planning
Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Continue reading →
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Tuesday, January 10, 2023
Monday, January 9, 2023
Sunday, January 8, 2023
5 Ways To Be a Better Content Team Leader in 2023
Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view. Continue reading →
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Saturday, January 7, 2023
SEO for Digital Content Marketing: How To Optimize for Search in 2023
Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading →
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Friday, January 6, 2023
‘Twas the Night Before Break – 2022 Edition [Rose-Colored Glasses]
Relive the highs and lows of content, marketing, social media, and pop culture news from 2022 in Robert Rose's lighthearted reimagining of a holiday classic. Continue reading →
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Thursday, January 5, 2023
5 Content Marketing Articles From 2022 That Deserve Another Look
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading →
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Wednesday, January 4, 2023
‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results
Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what everyone expects. Continue reading →
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