Tuesday, January 31, 2023

How To Help the Perfectionist on Your Content Team, Even If It’s You

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading

* This article was originally published here

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Monday, January 30, 2023

Sunday, January 29, 2023

Saturday, January 28, 2023

Wednesday, January 25, 2023

Tuesday, January 24, 2023

Monday, January 23, 2023

Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023? Continue reading

* This article was originally published here

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Friday, January 20, 2023

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals. Continue reading

* This article was originally published here

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Tuesday, January 17, 2023

How to Explain Content Marketing to Anyone [Fresh Examples]

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading

* This article was originally published here

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Sunday, January 8, 2023

5 Ways To Be a Better Content Team Leader in 2023

Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view. Continue reading

* This article was originally published here

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Saturday, January 7, 2023

SEO for Digital Content Marketing: How To Optimize for Search in 2023

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading

* This article was originally published here

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Thursday, January 5, 2023

5 Content Marketing Articles From 2022 That Deserve Another Look

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading

* This article was originally published here

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Wednesday, January 4, 2023

‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results

Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what everyone expects. Continue reading

* This article was originally published here

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Top 10 Content Marketing Tools for 2024 - Simplilearn

Top 10 Content Marketing Tools for 2024    Simplilearn * This article was originally published here Discover how to make $300+ per day pas...