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Saturday, December 31, 2022
How a Content Formula Helps You Create Bingeable Series (Proven by Hallmark)
Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing. Continue reading
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Friday, December 30, 2022
The Content Director’s Secret to Measurable Impact [Sponsored]
How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers. Continue reading →
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* This article was originally published here
Thursday, December 29, 2022
ChatGPT: The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better. Continue reading →
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* This article was originally published here
Wednesday, December 28, 2022
27+ Content Marketing Statistics To Help You Succeed in 2023
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading →
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Tuesday, December 27, 2022
10 Tips for Making Your Content Marketing More Productive and ... - Small Business Trends
Monday, December 26, 2022
Sunday, December 25, 2022
Saturday, December 24, 2022
Time For a Content Strategy Pivot? Here’s How To Decide (and Get Started)
Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot. Continue reading →
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* This article was originally published here
Friday, December 23, 2022
How To Support the B2B Buyer Revolution With the Right Digital Content
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means. Continue reading →
* This article was originally published here
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* This article was originally published here
Thursday, December 22, 2022
7 Big Enterprise Content Marketing Strategies You Need To Know - Search Engine Journal
Wednesday, December 21, 2022
Tuesday, December 20, 2022
5 Building Blocks for Connecting Content to B2B Revenue Growth
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading →
* This article was originally published here
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* This article was originally published here
Monday, December 19, 2022
Content Creation Process: Everything You Need To Wow Your Audience
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →
* This article was originally published here
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* This article was originally published here
Saturday, December 17, 2022
Friday, December 16, 2022
Thursday, December 15, 2022
80+ Content Marketing Trends for Success in 2023
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not). Continue reading →
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* This article was originally published here
Wednesday, December 14, 2022
How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy [Rose-Colored Glasses]
Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it). Continue reading →
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* This article was originally published here
Monday, December 12, 2022
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading →
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* This article was originally published here
Sunday, December 11, 2022
How To Repurpose Video Content for Bigger and Better Results
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content. Continue reading →
* This article was originally published here
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* This article was originally published here
Saturday, December 10, 2022
How To Make a Better Workspace for Your Content Marketing Team [Tools]
Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Continue reading →
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* This article was originally published here
Friday, December 9, 2022
25+ New, Newly Updated, and Timeless Books Content Marketers Love
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading →
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Thursday, December 8, 2022
Feast on These 9 Content Examples Worthy of Gratitude
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading →
* This article was originally published here
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* This article was originally published here
Tuesday, December 6, 2022
Eight Tips For LA Business Owners Looking For Growth Through Content Marketing - Forbes
Monday, December 5, 2022
21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions - Search Engine Journal
Sunday, December 4, 2022
Saturday, December 3, 2022
Friday, December 2, 2022
11 Tips For Building An Exceptional Content Marketing Team - Search Engine Journal
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