Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it's a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here's how to learn from – and improve on – the network's success. Continue reading →

The post Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series appeared first on Content Marketing Institute.

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